I have been looking into this new way of advertising for some time now. I see that Matt Cutts explains that it is looked at in a bad way. He goes into explaining deceiving search engines to display incorrect results. (his example is about a person researching about a tumor)
I have to disagree. Yes if you are paying to have other people lie about you then it should be looked at as BAD and they should be stopped. This should be the responsibility of the Pay-Per-Blog Advertising firms and should stop the blog. I will go to explain.
If you have a company that is getting extremely good feedback from customers and you want to spread the word around the net and looking for something more than just the average PPC (pay-per-click) system. Then this might be solution for you. I haven’t tried it myself but I am following this battle everyday. But I think if they do it the correct way and I will explain what I feel is the correct way of Pay-Per-Blogging in-which then Google (or any other search engines) should not penalize you for doing it.
What I Feel is the Honest Approach:
- Examine the Blog you are wanting to post on before paying.
- Choose a site that matches the industry you are in.
- Choose a High Page Rank/High Traffic Site so that you know your dollar will be seen on a good blog. Not a overnight blog.
- I think a page rank 4 should go for $20.
- In the details of instructions you write to the blogger. Have them learn about your company (about us page) and have them read your customer reviews.
- Then have them understand the product you are trying to promote.
- Next ask them a series of questions. like, How would you use this product? What would you benefit from using this product? What do you think about our service offerings and customer satisfaction (call us if you want to)
- Then give them the link to the page that you want the article based on.
- Finally, When they write the article make sure it correct in presenting your firm. If all is good. Approve and measure the results using your stat software like googles.
If I get any updates about this type of advertising I will update this post. Make sure to subscribe. Hopefully, google will understand that this advertising is legit and they just have to work on a defence that won’t screw up there algorithm.
Give me your comments. All content here is my opinion and I can’t be liable for anything because you followed this post.
I agree with this statement. I hope google is listening! Figure a way to punish the abusers.
Robert… Thanks for comment. I have been watching this closely. I have to say from my side. That you should try this form of advertising until these companies have had some time to work out the issues with Google.
If a blog is accepting forms of payments for post. They should clearly put on that post something like “A word from our sponsor” so that the customer clearly knows that this is a ad and not a article.
I have pulled the plug on this type of advertising. The reason is that blogs start getting greedy and start writing paid post for the majority of the site. Once this happens then it starts being a SPAM BLOG. Once Google notices this (which they will) then the blog will loose it’s page rank and you wasted your dollars.
If a blogger wants to make some money this way then just make sure that you write a good number of your post and then through in one every 6 or so post. This way it will not be just a spamming blog. Also, when approving to take on a paid post. Write what you truly feel about that request and if the customer doesn’t like what you wrote then just delete it. Make you visitors trust you and not become a F*ing Spammer. They will ruin it for everyone.
Like you said. Punish the abusers. My thought is Google is going to create it’s own form of Paid for Blog advertising other than Adsense.
Enjoy and thanks for the comments.